The most successful websites start with establishing a clear business outcome in mind. Developing a new website and adopting a digital first approach can be a costly and time-consuming effort. Getting buy-in from your team with the right level of support from IT, marketing, operations, finance and other areas of the organization is essential to achieving success. This article will help customers identify the business outcomes associated with developing a new website to establish concisely defined goals and drive observable results or change in business performance, supported by a specific measure.
During any website development journey, the ability to speak in terms of business outcomes supports transparency and cross-functional partnerships. The business outcome framework starts with a simple template to help technically minded individuals document and gain consensus. This template can be used with several business stakeholders to collect a variety of business outcomes, which could each be influenced by a company’s transformation journey.
